Privacy | Better Life

1. Introduction

Better Life (“we”, “us”, “our”) is committed to protecting and respecting your privacy.

This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our platform, services, and related digital experiences. It reflects our commitment not only to legal compliance, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, but also to responsible, ethical, and transparent data practices.

Better Life is built on trust. Your data is handled with care, integrity, and purpose.

2. The Principles That Guide Our Data Use

We follow a set of guiding principles in how we handle your information:

Clarity: You will always understand what data we collect and why
Control: You remain in control of your personal information at all times
Relevance: We only collect what is necessary to deliver value
Security: We protect your data using robust technical and organisational safeguards
Responsibility: We never exploit, sell, or misuse your data

3. Information We Collect

We may collect and process the following categories of personal data:

a. Identity and Contact Data

Name
Email address
Account login details

b. Lifestyle and Wellbeing Data

Health and fitness inputs (e.g. activity levels, nutrition preferences)
Personal goals and habits
Self-reported wellbeing information

This data enables us to provide hyper-personalised plans and recommendations.

c. Usage Data

Interaction with the platform
Features used
Session activity

d. Technical Data

Device type
Browser type
IP address
Cookies and tracking technologies

4. Special Category Data

Some information you provide may relate to health and wellbeing, which is classified as special category data under UK GDPR.

We will only process this data:

With your explicit consent
For the purpose of delivering personalised wellbeing services
With enhanced protection and restricted access

5. How We Use Your Information

We use your data to:

Deliver personalised plans, insights, and recommendations
Improve your experience and engagement with Better Life
Develop and enhance our services
Communicate with you about your account and relevant updates
Ensure platform security and performance
Meet legal and regulatory obligations

We do not use your data for purposes that are incompatible with these objectives.

6. Lawful Basis for Processing

We process your personal data under the following lawful bases:

Consent: For personalised wellbeing services and communications
Contractual necessity: To provide the services you have signed up for
Legitimate interests: To improve our platform and user experience
Legal obligation: Where required by law

7. Data Sharing

We do not sell your personal data.

We may share your information with carefully selected third parties where necessary:

Technology providers (hosting, analytics, infrastructure)
Payment processors
Professional advisers (legal, compliance)

All third parties are required to:

Process data only on our instructions
Maintain strict confidentiality
Implement appropriate security measures

8. International Transfers

Where data is transferred outside the UK, we ensure appropriate safeguards are in place, such as:

UK-approved standard contractual clauses
Equivalent data protection standards

9. Data Security

We implement strong security measures to protect your information, including:

Encryption of data in transit and at rest
Access controls and authentication
Regular security reviews and updates
Minimisation of data access to authorised personnel only

Despite these measures, no system is entirely secure. We continuously monitor and improve our safeguards.

10. Data Retention

We retain your data only for as long as necessary to:

Provide our services
Meet legal and regulatory requirements
Resolve disputes

You may request deletion of your data at any time (see Section 12).

11. Cookies and Tracking

We use cookies and similar technologies to:

Enable core platform functionality
Understand user behaviour
Improve performance and experience

You can manage your cookie preferences through your browser settings.

12. Your Rights

Under UK GDPR, you have the right to:

Access your personal data
Correct inaccurate or incomplete data
Request deletion of your data (“right to be forgotten”)
Restrict or object to processing
Withdraw consent at any time
Request data portability

To exercise these rights, please contact us using the details below.

13. Children’s Privacy

Better Life is not intended for individuals under the age of 18. We do not knowingly collect data from children.

14. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be clearly communicated and made available on our platform.

15. Contact Us

If you have any questions about this Privacy Policy or how your data is handled, please contact:

Better Life
Email: team@oakfieldmedia.co.uk

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your data has been handled improperly.

Message from the Founders

Better Life exists to support meaningful, lasting personal change. That responsibility extends to how we handle your data.

We treat your information with the same care and respect we would expect for ourselves. Your trust is not assumed. It is earned, protected, and maintained through everything we do. Please do not share confidential, highly personal or sensitive information with us or our service.